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Chrysler Implements Flexible Manufacturing

Challenged by an increasingly niche-oriented automotive market, The Chrysler Group (Auburn Hills, MI) must increase the number of models it offers while decreasing its capital investment. The company plans to offer 50% more models in 2009 compared to 2004, according to John Felice, VP of manufacturing, technology and global enterprise for Chrysler.

Flexible Automation for Automotive

As the automotive industry’s reawakening continues, less-expensive high-payload robots are gaining traction over more conventional fixed tooling among automakers focused on cutting costs while improving manufacturing productivity and processes.