Jeannine Kunz 
Executive Director & CEO

Throughout her 25 years in manufacturing, Jeannine has worked at the intersection of technology, talent, and industry growth, advocating for the transformation of manufacturing through advancements in technologies and workforce innovation. 

Kunz previously served as SME’s Chief Workforce Development Officer, where she led national initiatives aimed at advancing the US manufacturing workforce. Her team focused on strategizing nationally while partnering locally to build a holistic approach to attracting, developing and retaining talent. This approach optimizes and scales effective local initiatives and programs to train current and future talent across the US in partnership with employers, educators, other non-profits and government.  

Kunz’s role as co-chair of the Smart Manufacturing Executive Council, a group of business and technology executives led by CESMII and SME focuses on strengthening the US’ competitiveness through smart manufacturing, has helped shape industry standards and fosters collaboration among leaders to integrate cutting-edge solutions like IoT, AI, and automation into manufacturing processes. In 2023, she was appointed to the National Academies of Sciences, Engineering, and Medicine (NASEM) Committee on Smart Manufacturing, where she contributed her expertise to develop a national strategy for advancing smart manufacturing. 

A passionate advocate for the advancement of manufacturing, Kunz serves on several boards and committees that focus on both technology and workforce development. These include board positions for the Manufacturing Technology Deployment Group and the Coalition for Career Development, chair for the manufacturing division of the National Defense Industrial Association (NDIA) workforce committee, and a member of the education and workforce committee for Advanced Robotics for Manufacturing (ARM) Institute. In 2023, Kunz was awarded the ARM Institute Champion Award in recognition of going above and beyond to advocate for her mission of strengthening manufacturing in the US. 

In addition to her leadership role in workforce development and technology integration, Kunz frequently speaks at industry events and appears in prominent media outlets such as CNBC, Forbes, IndustryWeek, and NPR Marketplace. Her insights and expertise extend to policy, having testified before Congress on issues related to the manufacturing workforce and the supply chain for the Department of Defense. Recognized for her contributions, Kunz was named one of “Crain’s Detroit Business” Notable Women in Manufacturing (2018) and Notable Women in Education (2019).

Kunz has been an SME member since 2008 and continues to drive the organization’s mission to accelerate widespread adoption of manufacturing technologies and build North America’s talent and capabilities. 

Chad Schron 
Senior Director 
 

As Senior Director, I focus on defining our long-term vision and strategic goals, driving team development, and spearheading new product and market initiatives. My role encompasses innovation and growth strategies, as well as talent development and acquisition. I lead various teams including sales, customer success, content delivery, engineering, professional services and content development. 

With over 25 years of experience in workforce development, I was inspired to enter the manufacturing sector early on, thanks to my father and grandfather, both of whom work in the industry. I am passionate about the critical role manufacturing plays in our economy and national security. 

One of my most significant contributions to workforce development has been founding Tooling U, the e-learning company acquired by SME in 2010. Our solutions have transformed the lives of hundreds of thousands of individuals by providing new career opportunities, skills development, and certification attainment, while also benefiting thousands of organizations through reduced turnover, scrap, and costs, as well as improved safety and technology adoption. My primary achievement has been delivering scalable solutions that attract, develop, and retain manufacturing talent. 

I influence the future of manufacturing through workforce development by engaging new populations historically reliant on manufacturing and through innovative content and delivery methods. What excites me most about my work is the opportunity to develop and attract the next generation to manufacturing, particularly through new content areas like Smart Manufacturing and Electrification, along with advanced delivery systems supported by AI.

Gretchen Schultz
Director of Workforce Development

As the Director of Workforce Development, I focus on enhancing the capabilities of today’s and tomorrow’s manufacturing workforce by strategically leveraging education, industry insights, economic development, and government initiatives. I lead the workforce development strategy related to industry-specific learning and development products and services, aiming to build capacity within local communities and statewide initiatives. Through collaboration with stakeholders, we’ve developed innovative workforce solutions that help close the skills gap and meet the needs of the manufacturing community.

With over 30 years of experience in workforce development, all within the manufacturing sector, I was drawn to this field because of my passion for helping people reach their potential and find fulfilling careers. I love witnessing how education and training can transform lives, families, and communities.

The impact of workforce development on individuals, industries, and communities inspires me. Hearing success stories from those who have found meaningful jobs or changed their career paths keeps me motivated. I’m also driven by the challenges within the workforce landscape, such as the need for skills adaptation and equitable access. Every day presents an opportunity to contribute to solutions that empower others, and that sense of purpose fuels my passion for driving change.

At SME, I influence the future of manufacturing through multifaceted workforce development strategies that align recruitment, assessment, and education for both current and future workers.

What excites me most about the future of workforce development in manufacturing is the potential for new opportunities. I am eager to introduce the next generation to the dynamic world of manufacturing and showcase the potential to create products that positively impact everyday life.

Toni Neary
Director of Community Engagement and Workforce Innovation 

As the Director of Community Engagement and Workforce Innovation, I focus on pipeline development through diversity, equity, inclusion, and access , with a heavy focus on the early talent pipeline. My goal is to increase awareness and excitement among students about careers in manufacturing and engineering at all age levels.  

With nearly 20 years in the field, I stumbled into my career in manufacturing education, but it ultimately ignited my passion for ourindustry. I have the privilege of witnessing innovative programs and projects from across the country and sharing these insights. It’s inspiring to be in a room where someone poses the question, “How do we?” and we can respond with successful examples from other regions. 

What drives me is the desire to find solutions to the challenges industry has faced for decades. I believe every student deserves access to a relevant and engaging curriculum that prepares them for the real world and helps them unlock their true potential. I am committed to ensuring that both rural and urban schools across the United States have equal access to STEM & technology education.  

At SME we are actively working to change the conversation around manufacturing. Our recruitment efforts span from “K through Gray.” What excites me most about my work is the opportunity to engage daily with amazing leaders in both education and industry. Hearing about the changes that are being implemented and the results they achieve is incredibly compelling. I truly believe that by uniting our efforts, we can close the skills gap and create opportunities for pathways in prosperity for all individuals.

Dr. Debra Volzer  
Director of Governments and Workforce Partnerships  

As the Director of Governments and Workforce Partnerships, I lead national and state strategies to expand the reach and impact of SME’s workforce development goals. With over 15 years of experience collaborating with government agencies at various levels, I align workforce needs across sectors, and I have spent more than 25 years working with higher education to develop relevant programming that serves historically resilient populations. 

What inspires me to drive change in workforce development daily is the opportunity to make a tangible difference in people’s lives, especially for those facing employment barriers. I believe in the power of collaboration among education, industry, and government to transform opportunities and strengthen communities, ultimately bridging gaps and promoting economic mobility.  

In my current role at SME, I influence the future of manufacturing by driving workforce development strategies that meet current and emerging industry needs. I collaborate with national and state partners to develop and implement programs that equip individuals with the advanced skills required in modern manufacturing. By aligning educational curricula with industry innovations and creating accessible pathways for diverse talent, my work shapes a workforce prepared for today’s challenges and poised to lead in the future of manufacturing. Recently, I architected and launched the Manufacturing Imperative – Workforce Pipeline Challenge, partnering with 25 colleges across 17 states to create and deploy bold, innovative solutions that increase manufacturing talent and drive economic mobility for individuals.

Dan Sloan
Director of Industry & Workforce Partnerships 

As the Director of Industry and Workforce Partnerships, I lead strategic collaborations among industry, academia, and various state and federal agencies to enhance our nation’s manufacturing workforce development on a large scale. With 25 years of experience in workforce development, my journey began right out of college when I helped employers create training videos and onboarding programs. This early work ignited my passion for connecting human capital with organizational performance. 

The health and vitality of our manufacturing sector are vital not only to our nation’s economy and national defense but also to the well-being of countless individuals and communities. This mission inspires me every day. A robust and skilled manufacturing workforce is essential for fostering innovation and progress; without it, we risk falling into outdated practices and technologies. 

My most significant contribution lies in the positive impact we have made on individuals, families, and communities through the collaborative efforts of SME and our partners. 

What excites me most about the future of workforce development is the growing influence of data science and emerging learning technologies. These advancements will enhance our efforts to expand the workforce pipeline and effectively upskill the next generation. I am also eager to see how new learning modalities evolve in tandem with the rapid pace of industrial innovation. 

Greg Jones
Director of Strategic Programs & Partnerships  

As the Director of Strategic Programs & Partnerships, I am passionately committed to addressing the skills gap in manufacturing, with a particular focus on tackling the shortage of career and technical education (CTE) teachers in the U.S. 

In my role, I manage the Smartforce Student Summit at the International Manufacturing Technology Show (IMTS), an impactful event that attracts over 14,000 attendees, including educators, administrators, parent chaperones, and students from high school to post-secondary levels, along with elementary and middle school participants. The Summit is designed to inspire young people to pursue STEM education and careers in manufacturing, empowering them to make informed career choices at an early age. 

With 39 years of experience in manufacturing, including 23 years focused on workforce development, I am deeply passionate about supporting STEM initiatives and encouraging participation in both national and local robotics competitions, particularly among underserved and underrepresented communities. One of the programs I champion is the Miles For Manufacturing 5K event, which raises vital funds for STEM programs and supports FIRST and VEX Robotics teams across Chicago and the U.S. 

Witnessing the enthusiasm of students at these industry events reinforces my optimism for the future workforce. I believe that by investing in education and providing access to opportunities, we can cultivate a new generation of skilled professionals ready to drive innovation in manufacturing.

Rob Coolidge
Director of Business Development & Inside Sales 

As the Director of Business Development & Inside Sales, I work with small businesses to highlight the importance of training and development for both new hires and incumbent workers. I understand their unique needs and help design tailored training plans that drive success.  

With eight years in the workforce development field, I was drawn to this area because manufacturing is the backbone of our economy. SME’s mission resonated with me; I felt it was a place where I could truly make an impact. 

What inspires me to drive change in workforce development every day is witnessing the growth and success of the companies we support. I love seeing workers acquire new skills, improve their lives, and thrive in the manufacturing sector. Small manufacturers are vital to the supply chain and assisting them in training and retaining their workforce is more crucial than ever, especially given the current labor shortage in the industry. This is where I focus my efforts to make a meaningful impact. 

Today’s manufacturers need support in attracting, retaining, and developing their employees. We partner with them to provide world-class training programs that enable growth and enhance workforce retention. This collaborative approach allows us to shape the future of manufacturing through effective workforce development. 

Manufacturing is continually evolving with the adoption of cutting-edge processes, making it an exciting time to be at SME. We are at the forefront of creating content and supporting the manufacturing community in embracing these new technologies. 

Dave Ewers
Director of Content Development 

As the Director of Content Development, I continuously monitor and update our offerings and develop new learning content and courses based on the evolving needs of our users, the manufacturing industry, and educational institutions. I assist companies and schools by providing customized training bundles tailored to their workforce development needs. Additionally, I oversee industry-recognized certifications in core manufacturing areas, including Lean Manufacturing, Manufacturing Engineering, Additive Manufacturing, and Electrification, with programs like EV Fundamentals and Battery Packaging and Assembly. 

I began my career in training and development 30 years ago as a trainer in the U.S. Navy. After leaving the service, I worked across various industries, including electronics manufacturing, industrial fluid power, nuclear power, oil and gas, and chemical manufacturing. 

Throughout my career, I have been fortunate to create workforce development programs that equip individuals with the skills and knowledge needed to perform their jobs safely and efficiently while also providing career development pathways. Witnessing individuals grow in their roles and advance in their careers through enhanced skills and knowledge is what energizes me in this field. 

The greatest impact of my work lies in providing resources that are relevant to the specific needs of both students and current manufacturing professionals. I strive to create a roadmap for success through our class mappings, preparing students and employees for graduation, certification, or career advancement. Being part of the effort to develop the next generation is incredibly exciting. 

John Hindman
Director, Learning & Performance Improvement 

As Director of Learning & Performance Improvement, I lead our Learning Services team, dedicated to supporting manufacturers from within their operations. We design, develop, and implement best-in-class workforce development programs that encompass onboarding, standardized on-the-job training, assessments, and upskilling. Our programs bring structure and sustainability to workforce programs, resulting in enhanced productivity, output, and employee retention. 

With over 20 years of experience in workforce development, I have always been drawn to manufacturing. I love seeing how things are made, and I find manufacturing jobs both fascinating and challenging when building programs. Most importantly, I admire the people in this industry; they are some of the smartest and hardest-working individuals I know. 

I am inspired by the manufacturing workforce, and I encourage my team to always prioritize the workers in our initiatives. They are our end customers and the future of manufacturing. We also ensure outputs adapt to the unique needs of each client and their specific workforce needs, driving us toward continual improvement in our services. 

Our contributions to workforce development are transformative. I believe we make meaningful impacts every day, partnering with clients to positively shifting them towards high-impact learning cultures where both the company and individuals thrive. Companies see improved performance, while individuals benefit from career advancement. Many of our client’s programs start from scratch, and we strategically guide them toward best-in-class standards. 

My team and I visit factories weekly, positively impacting each facility we engage with. These visits also deepen our understanding of the manufacturing industry as a whole and the challenges it faces. This firsthand intelligence enables SME to grasp the industry's needs better than anyone else. 

Bryan Knaack 
Director of Client Services 
 

As Director of Client Services, I work closely with clients to understand their needs and ensure successful outcomes for our engagements. My role includes educating and training customers on our Learning Management System (LMS) while continuously reviewing and enhancing the client experience to achieve high levels of customer satisfaction and retention. 

With over 27 years of experience in various capacities within workforce development, I was drawn to this field because I enjoy collaborating with a diverse range of employers to strengthen and improve their workforce. Contributing to the betterment of individuals’ careers and livelihoods is particularly rewarding to me. 

I am passionate about helping people gain new skills and improve their lives while simultaneously strengthening our overall workforce and supporting the companies that drive our economy. 

The impact of my work is evident in my commitment to educating clients, sharing best practices, and providing solutions to address challenges such as talent shortages and the need for upskilling existing employees. 

My role influences the future of manufacturing by partnering with clients to create effective training programs, sharing best practices, and offering suggestions to improve workforce engagement. The ultimate goal is to enhance their manufacturing efficiencies and retain a skilled workforce. 

I am especially excited by the transformation of manufacturing processes through advanced technologies like AI and robotics. Witnessing the bright minds in today’s modern workforce—and those who will join in the future—fuels my enthusiasm for encouraging individuals who have yet to be introduced to the manufacturing industry and the many opportunities it offers.

Denise Leipold
Director of Operations and Senior Business Advisor    

As an SME employee for more than 29 years, I have worn many different hats and served in various rewarding roles for the organization— from marketing publications to leading business intelligence initiatives focused on data research and analysis, to reporting on organizational impact and performance. Helping SME fulfill its mission by managing the team and efforts that support our workforce development strategies and initiatives has been my motivation and inspiration through the years to continue to look for new and better ways to serve our customers, partners, members and internal staff.  

Innovation and collaboration remain at the heart of how SME seeks to challenge itself as a non-profit serving the manufacturing industry. Building the talent of the manufacturing workforce is an imperative for the prosperity of the industry. Having the opportunity to advise and support our dedicated and talented workforce development staff in their work towards this critical mission has been both exciting and rewarding for me both personally and professionally.  

Beth Magewick 
Marketing Director 

As Marketing Director, I lead marketing and communications to support SME’s mission to accelerate the adoption of manufacturing technologies and advance workforce development in North America. I manage a team dedicated to promoting SME’s diverse portfolio of products, services, events, and publications that engage the manufacturing industry and its professionals.  

With more than 25 years of experience in marketing at SME, my role extends beyond promoting programs and events; it involves shaping perceptions of the manufacturing industry and ensuring that individuals and organizations are equipped with the knowledge and resources they need to thrive. Knowing that our efforts help individuals develop new skills and enhance their lives while supporting the businesses that drive our economy and national security is incredibly rewarding.  

What excites me most about the future of workforce development in manufacturing is the chance to reshape perceptions and create compelling narratives about evolving careers in this field.  

As technologies like automation, AI, and Industry 4.0 transform the landscape, there is a growing need to highlight the high-tech opportunities available to both new and existing talent. Marketing is essential in raising awareness of these opportunities, particularly in attracting younger generations and underrepresented groups to manufacturing careers. 

Sharing success stories with companies, schools, and individuals amplifies awareness, ultimately leading to greater impact within the manufacturing industry.

Frank Smith
Director of Corporate Sales  

As the Director of Corporate Sales, I focus on helping clients build a skilled, engaged and effective workforce that drives organizational success. I collaborate with HR departments to align learning and development strategies with company objectives, identifying skills gaps and implementing training programs that enhance team capabilities. This includes onboarding, ongoing training, and professional development opportunities. 

I have been in the field of workforce development for over 30 years. I started my career in automation and controls and quickly realized I was drawn to workforce development because it’s about empowering individuals and organizations to reach their full potential. The idea of helping people gain new skills, improve their careers, and adapt to changing job markets resonates with me. I believe that investing in people not only enhances their careers but also strengthens communities and drives economic growth. Witnessing the impact of effective training is incredibly rewarding and fosters a culture of continuous improvement essential in today’s fast-paced world.  

I am inspired by the transformative effects of workforce development on individuals and communities. Helping people gain confidence, acquire new skills, and advance in their careers keeps me motivated, especially in a rapidly changing job market. I am also passionate about creating equitable opportunities for diverse populations and breaking down barriers to quality training. 

Changing perceptions of manufacturing is a key focus of my work. Many still associate it with outdated practices or job insecurity, but the reality is that the industry is evolving rapidly, rich with opportunity and innovation. I strive to showcase advanced technologies and career pathways in manufacturing, highlighting the skilled workforce needed in areas like automation, robotics and sustainability. What excites me most about the future of workforce development in manufacturing is the potential for innovation and transformation. This evolution promises to enhance the industry’s competitiveness while improving lives and communities.